廣告公司策劃廣告文案中最能賺錢(qián)的11個(gè)詞語(yǔ)：
1:免費(fèi)———不管是“免費(fèi)贈(zèng)送”、“免費(fèi)品嘗”等，只要廣告文案中出現(xiàn)免費(fèi)一詞，這種產(chǎn)品一般都非常受歡迎。麥當(dāng)勞咖啡的免費(fèi)續(xù)杯就搶了不少KFC的顧客。
2: 健康———健康比錢(qián)重要，所以越來(lái)越多的產(chǎn)品都想與健康掛鉤，不要延年益壽，只要保證對(duì)健康無(wú)損害，就能讓消費(fèi)者多看一眼。2002年的十大廣告語(yǔ)“健康成就未來(lái)”不能不說(shuō)是健康二字的含金量使然。
3: 省錢(qián)———如果你的產(chǎn)品或服務(wù)可以幫助人們省錢(qián)，千萬(wàn)不要忘記添上一個(gè)數(shù)字，相信會(huì)吸引更多人的眼球。成功代表就是天天低價(jià)的沃爾瑪。
4: 你/你的———如果廣告中不便請(qǐng)消費(fèi)者現(xiàn)身說(shuō)法，一句一個(gè)我，一定要把“我”換成“你”。“你將得到……”“你從此以后將……”“你的命運(yùn)……”等，到處都在“為你著想。”。娃哈哈當(dāng)年遵照此策略干脆出臺(tái)了一個(gè)流行廣告歌曲“我的眼里中有你”，這個(gè)我當(dāng)然是指宗慶后那老爺子，而你則是掏腰包買(mǎi)點(diǎn)白不的你了。
5: 好處———消費(fèi)者從廣告中看到“好處”后，心情會(huì)很激動(dòng)。所以即便是產(chǎn)品或服務(wù)有缺點(diǎn)，聰明的廠家也要引領(lǐng)消費(fèi)者往“好處”想。那句人人耳熟能詳?shù)?/span>“你好我也好”就是明證。
6:保障/保證———大多數(shù)人都不喜歡冒險(xiǎn)，你的產(chǎn)品最好能向大家保證，不會(huì)浪費(fèi)錢(qián)、時(shí)間、更不會(huì)傷害健康等。如果在買(mǎi)方便面時(shí)，哪家包裝上沒(méi)標(biāo)明“絕不添加任何防腐劑”，我敢斷言，沒(méi)人會(huì)買(mǎi)。
7: 快———與簡(jiǎn)單相伴的是快，人們不僅喜歡吃快餐，還喜歡各種閃電式服務(wù)，以便體驗(yàn)更多的產(chǎn)品與服務(wù)項(xiàng)目，尤其是投資產(chǎn)品，更是對(duì)回報(bào)急不可待。以至于作為策劃公司的我們直接運(yùn)用“快速創(chuàng)造生意傳奇”作為廣告語(yǔ)了。
8: 簡(jiǎn)單———大家希望產(chǎn)品用來(lái)享受，而不是用來(lái)學(xué)習(xí)。“您只要輕輕一摁……”“全自動(dòng)……”這些詞語(yǔ)總是很吸引人。我今天看到-全球品牌網(wǎng)-了一個(gè)我想消費(fèi)的在線軟件，在LOGO下邊寫(xiě)著“長(zhǎng)達(dá)24分鐘的演示”，說(shuō)實(shí)在的我馬上關(guān)閉了網(wǎng)頁(yè)，如果是2.4分鐘，或許我現(xiàn)在已購(gòu)買(mǎi)了。 9: 正是———如果你告訴消費(fèi)者，這正是當(dāng)前最時(shí)尚的，或者正是他要找的產(chǎn)品，他一定會(huì)考慮一下。沒(méi)轍，現(xiàn)在任何一種產(chǎn)品都有無(wú)數(shù)品牌等著你選擇，那感覺(jué)就像我們隨便用一個(gè)詞語(yǔ)GOOGLE一下，平均至少幾十萬(wàn)頁(yè)，我們當(dāng)然希望前邊一兩頁(yè)就有喜歡的答案。
10: 明星———如果廣告設(shè)計(jì)公司在廣告中使用了明星的名字后，可信度與吸引力也會(huì)大增。不過(guò)能請(qǐng)起一類明星的企業(yè)我更建議在五年內(nèi)要求名人不得代言同類產(chǎn)品。比如說(shuō)劉翔，幾乎每個(gè)國(guó)人都知道他代言NIKE，但有幾個(gè)人知道他也代表奧康。
11:專家———中國(guó)人或許世界范圍內(nèi)莫不如此，普羅大眾皆信奉權(quán)威。這或許與人類向來(lái)就有的圖騰文明有關(guān)，信仰與信奉總是一脈相承。就連現(xiàn)在出本書(shū)，找?guī)讉€(gè)專家寫(xiě)句話放在封底就能大大提高購(gòu)買(mǎi)率。
In the advertisement is the most profitable 11 words:
1: free -- whether "free gift ", " free ", as long as the advertisement appeared in the word free, such products are generally very popular. Macdonald coffee free refill robbed many KFC customers.
2: health -- health is more important than money, so more and more products with health want to link, do not prolong life, as long as the guarantee of health damage, can let consumer look. In 2002 ten big advertisement " health achievements of the future " is not a healthy two words contain Troy.
3: save money -- if your product or service can help people save money, don't forget to add the last number, I believe will attract more people's eyes. Success is the everyday low prices of WAL-MART.
4: you / your -- if the advertising inconvenience consumers own, one one I, must take the " I " changed to " you ". " You will get ... ... " " You ever will ... ... " " Your destiny ... ... " And so on, everywhere in the " for your sake. ". Wahaha pursuant to this strategy was simply introduced a pop advertisement song " my eyes with you ", I was of course referring Zong that father, and you are not paid to buy the white you.
5: benefits -- consumers from commercials to see the " benefits ", the mood will be very excited. So even if the product or service have shortcomings, smart manufacturers will lead consumers to " benefit " thought. The phrase " Hello everyone for having heard it many times as evidenced by me ".
6: assurance -- most people don't like adventure, your product is best can assure you, not a waste of money, time, but will not harm health. If buying instant noodles, which packaging not marked on " will not add any preservatives "。
7: fast -- and simple with fast, people not only like to eat fast food, but also love all kinds of lightning service, in order to experience more products and services, especially the investment products, more is to return can scarcely wait. So much so that as corporate planning we directly use the " quick create business legend " as an advertising language.
8: simple -- we hope the product used to enjoy, but not to learn. "As long as you gently press ... ... " Fully automatic. These words are very attractive. I see today - Global Brand Network - the one I want to consumer online software, written in LOGO. " For up to 24 minutes of presentation ", actually I immediately closed the webpage, if it is 2.4 minutes, maybe now I have purchased.
9: is -- if you tell the consumer, this is the most fashionable, or he is looking for, he will consider. At present, any kind of product has numerous brands such as you choose, it feels like we can use one word to GOOGLE, average at least thousands of page, we certainly hope that the front page one or two is like the answer.
10: star -- if the advertisements use the star names, credibility and attractiveness will increase. But would a class of star enterprise I suggested in five years not to speak of similar products for celebrity. For example, Liu Xiang, almost every country people know his endorsement of the NIKE, but a few people know that he also represented AOKANG.
11: expert -- Chinese perhaps worldwide who did so, the general public can believe in authority. Perhaps with human have some totem culture, belief and faith is come down in one continuous line. Even now, a book, find a few experts to write words on the back cover can greatly improve the buying rate.
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